Clarity before change
Onboarding Funnel Audit
A focused review of activation steps, event coverage and abandonment points across your current onboarding journey.
View scope ↗App onboarding analytics · Malaysia
Find the moments that make users stay.
We help product teams connect onboarding behaviour to real customer value—then turn the evidence into decisions they can ship.
- Based in
- Kuala Lumpur
- Best for
- Product, growth & data teams
01Arrive
02Discover
03Activate
First-value signalVisibleMeasured in context
What changes Your team moves from “where did users leave?” to “what prevented value, for whom, and what should we test next?”
A concrete starting point
See your onboarding as customers experience it.
Our Onboarding Funnel Audit combines behavioural data, measurement QA and journey review. It is designed for teams with traffic and product questions—but without a dependable account of what happens between install and first value.
Explore the audit →Trust the signal
Measurement Foundation
A practical analytics specification for teams building or repairing onboarding measurement.
View scope ↗Learn through action
Activation Optimisation
An ongoing analysis and experiment partnership that helps product teams improve first-value moments.
View scope ↗
Evidence people can use
Analysis should end in a decision, not another dashboard.
Every engagement connects an observed behaviour to its product context. We work alongside your team, make assumptions visible and leave behind a measurement approach you can continue using.
- Definitions tied to your business model
- Segments that reflect Malaysian user realities
- Recommendations ranked by evidence and effort
- Clear handover to product and engineering
“The useful question is not whether onboarding is short. It is whether every step earns its place on the path to value.”
Our working principle
Field notes
Ideas for clearer onboarding measurement.
Defining activation without borrowing another app’s metric
A useful activation event represents experienced value—not simply a completed registration.
A drop-off rate needs context before it needs a fix
Segment composition, intent and technical conditions can change what a funnel appears to say.
Build an event taxonomy your team will still use next year
Clear ownership and plain naming conventions matter more than an exhaustive tracking plan.
A better first experience starts with a clearer question