The Onboarding Lab
Our custom engagement pathway keeps the work anchored to one decision while bringing product context, instrumentation and behaviour into the same room.
We begin with the choice your team must make, not the chart you want built. Together we define users, expected value, constraints and evidence that could change the decision.
Before interpreting drop-off, we inspect event meaning, firing conditions, sequence and coverage. Known gaps become explicit limits on the analysis.
We compare relevant cohorts, locate friction and connect behavioural differences to the actual onboarding experience.
Findings are reviewed with the people who will act on them. We rank opportunities and define how each change will be evaluated.
Choose a starting point