Clear ownership and plain naming conventions matter more than an exhaustive tracking plan.
Tracking plans often fail through ambiguity rather than lack of detail. When the same action has several names, or a property changes meaning between platforms, analysts spend time reconciling data instead of answering questions.
Anchor each event to a business question. Use a consistent object-action naming pattern, document when the event fires and define every property. Avoid collecting fields merely because they might be useful later. This reduces privacy exposure and implementation overhead.
Assign an owner and include analytics QA in release checks. A lightweight change log helps product, engineering and data teams understand when a metric shifted because the experience changed. Sustainable measurement is a team practice, not a one-time instrumentation task.